WHAT DOES THE

WHAT DOES THE

WHAT DOES THE

FUTURE

FUTURE

FUTURE

OF NEWS LOOK LIKE?

OF NEWS LOOK LIKE?

OF NEWS LOOK LIKE?

Exploring what the future of news could look like with the increasing prevalence of AI
Exploring what the future of news could look like with the increasing prevalence of AI
Exploring what the future of news could look like with the increasing prevalence of AI
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Engaging the Gen Z Audience: Insights from Will Media

As we’ve seen throughout this report, the future of news delivery looks set to run alongside developments in AI technology, with the two entities becoming increasingly inextricable as we move toward a point where each of our individual online spaces is as unique, tailored, and personalised as our own homes.

Together with AI advancements, this future looks promising – particularly with the emergence of exciting new tools, such as personalised chatbots, which will revolutionise the way we get our news. These chatbots can deliver tailored news content to users based on their interests and preferences, enhancing the overall news delivery experience and driving engagement – all of which is surely good news in an age where misinformation poses a real threat to society.

By leveraging AI, news organisations can analyse vast amounts of data, detect patterns, and curate personalised news feeds, allowing individuals to stay informed in a more efficient and immediate way. As AI technology continues to evolve, we can expect even more sophisticated news delivery methods that cater to individual needs with increasingly specialised, nuanced applications.

Alessandro Tommasi, the co-founder of Will Media, has attributed this impressive performance to an innovative approach to audience engagement and a profound understanding of their needs.

What if?

Personalised Chatbots, such as SnapChat’s new ‘My AI’ application, will function as a news delivery companion: something like a very 21st-century paperboy/girl that delivers news stories to you on a daily basis – only, in this modern iteration, the stories are deliberately tailored to you.

Alessandro Tommasi, the co-founder of Will Media, has attributed this impressive performance to an innovative approach to audience engagement and a profound understanding of their needs.

'My AI', a product of social media platform Snapchat’s integration of ChatGPT, is not only capable of generating conversations but also offers an innovative way to consume news and promises to deliver important information in the readily digestible format preferred by Gen-Zers.

Harnessing the power of ChatGPT, My Al can curate and deliver news updates to users within the Snapchat platform. While this feature has the potential to enable users to stay more informed and engaged with current events, its current state still has limitations in terms of response capabilities.

The concept of sitting down to your morning coffee and, rather than the thud of a thick newspaper landing on your doorstep, it’s an irresistible ‘ping’ that lets you know your specially curated rundown of today’s events and current affairs is already here, 'My AI' is a natural next step.

The integration of My AI with Snapchat's chatbot interface enables users to have interactive conversations with the AI ‘persona’ in order to glean additional insights, receive recommendations, and subsequently get the most out of your news service.

You can ask it specific questions and so begin to understand the personal relevance of a story to you, as well as ask for information on how new developments in one story might affect others or impact things on a wider scale.

Alessandro Tommasi, the co-founder of Will Media, has attributed this impressive performance to an innovative approach to audience engagement and a profound understanding of their needs.

An example

An example

An example

For example, you might ask your news companion how the Russia/Ukraine conflict will affect global gas prices (information which, a year ago, would have been invaluable to economies across Europe).

For example, you might ask your news companion how the Russia/Ukraine conflict will affect global gas prices (information which, a year ago, would have been invaluable to economies across Europe).

For example, you might ask your news companion how the Russia/Ukraine conflict will affect global gas prices (information which, a year ago, would have been invaluable to economies across Europe).

How will the Russia / Ukraine conflict affect global gas prices?
The Russia/Ukraine conflict can potentially have implications for global gas prices due to several factors:
Disruption of gas supplies: Ukraine serves as a key transit route for Russian gas exports to Europe. Any escalation of the conflict or disruptions in the supply infrastructure, such as gas pipelines passing through Ukraine, could impact the flow of gas to European markets. Such disruptions could lead to reduced supply and potentially higher gas prices in the affected regions.
Market uncertainty: Geopolitical tensions, particularly those involving major gas-transit and gas-producing countries like Russia and Ukraine, can create market uncertainty. Investors and market participants may react to these uncertainties by adjusting their positions, which can affect gas prices. Market speculation and expectations regarding potential supply disruptions or escalations of the conflict can also influence prices.
Diversification efforts: Over the past years, Europe has been actively working to diversify its gas supplies and reduce its reliance on Russian gas. This includes initiatives such as increasing liquefied natural gas (LNG) imports, developing alternative pipeline routes, and promoting renewable energy sources. These diversification efforts may help mitigate the impact of any disruptions in gas supplies from the Russia/Ukraine conflict. However, the extent to which these efforts can offset potential supply disruptions depends on their progress and the availability of alternative sources.
Global gas market dynamics: Gas prices are influenced by a range of factors beyond regional conflicts. Global gas markets are interconnected, and prices can be affected by factors such as natural gas production levels, demand trends, storage levels, weather conditions, and economic factors. The interplay of these factors, along with the Russia/Ukraine conflict, will shape the overall impact on global gas prices.
It's important to note that gas prices are influenced by complex and dynamic factors, making it challenging to predict precise outcomes.

Now is the perfect time to prepare

Now is the perfect time to prepare

Now is the perfect time to prepare

In its current state, the technology has not yet reached the level that we are envisioning. Making today the perfect opportunity to begin preparations for where the technology is heading.

Our example is shown below on Snapchat's My AI.

In its current state, the technology has not yet reached the level that we are envisioning. Making today the perfect opportunity to begin preparations for where the technology is heading.

Our example is shown below on Snapchat's My AI.

In its current state, the technology has not yet reached the level that we are envisioning. Making today the perfect opportunity to begin preparations for where the technology is heading.

Our example is shown below on Snapchat's My AI.

As Wojciech Ehrenfeld, Head of IT Services for Ring Publishing Poland, says in the 2023 WAN-IFRA Report

Wojciech Ehrenfeld

Wojciech Ehrenfeld

For newsrooms, there are two pillars: the first is well known, that content is the king. And the second pillar is delivery – delivery is the queen right now; she calls the shots. AI is helping to deliver the content to the right audience thanks to personalisation technologies and to technical topics – personalisation is almost impossible by humans.

For newsrooms, there are two pillars: the first is well known, that content is the king. And the second pillar is delivery – delivery is the queen right now; she calls the shots. AI is helping to deliver the content to the right audience thanks to personalisation technologies and to technical topics – personalisation is almost impossible by humans.

(Wojciech Ehrenfeld, Head of IT Services for Ring Publishing Poland, slide 14/21 of WAN-INFRA Report)

Moreover, the integration of AI technology in news delivery allows for efficient content curation and filtering. My AI can analyse vast amounts of news articles and prioritize the most relevant and reliable information for users, which can help combat the issue of information overload and ensure that users are exposed to accurate and trustworthy news sources.

According to Snap’s CEO Evan Spiegel in an article in The Verge,

Evan Spiegel

Evan Spiegel

The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day.

The big idea is that in addition to talking to our friends and family every day, we’re going to talk to AI every day.

and so this,

implementation treats generative AI more like a persona.

implementation treats generative AI more like a persona.

Snapchat releases ‘My AI’ chatbot powered by ChatGPT - The Verge

We can, therefore, envisage a future wherein individuals and news content collide in previously unimaginable ways.

Offering convenience, personalisation, and efficient content curation at users’ fingertips, tools such as My AI and the slew that are sure to follow its lead herald the beginning of an exciting new era in news delivery. Though, as with anything relating to AI technologies, care must be taken to avoid some rather insidious pitfalls.

Next up:

Voices of Gen Z

Incorporating direct input from representative members of Gen Z, this subsection aims to provide a firsthand perspective on their expectations and opinions regarding AI in news media. Their insights will add a level of depth and authenticity to the overall exploration of the topic.

Move on

Next up:

Voices of Gen Z

Incorporating direct input from representative members of Gen Z, this subsection aims to provide a firsthand perspective on their expectations and opinions regarding AI in news media. Their insights will add a level of depth and authenticity to the overall exploration of the topic.

Move on

Next up:

Voices of Gen Z

Incorporating direct input from representative members of Gen Z, this subsection aims to provide a firsthand perspective on their expectations and opinions regarding AI in news media. Their insights will add a level of depth and authenticity to the overall exploration of the topic.

Move on